Curious Grace Stand At Den Fair

Architecture Small projects Melbourne , Australia

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Description

Curious Grace exhibition stand at Den Fair 2018. A collaboration between Inbetween Architecture and Curious Grace.

Questions and Answers

Who are the clients and what's interesting about them?

Curious Grace specialises in modern and contemporary furniture with stores located in Melbourne and Sydney. Curious Grace features quality, Australian and International brands and designers.

Anna, owner and the create director of Curious Grace, provided clear directions and valuable feedback throughout the concept design and detailing process. Which made the final result as good as it could be.

What was the brief?

Curious Grace signed up for Den Fair 2018 to unveil a new exclusive furniture line from Gazzda.
The key brief included:
- 6m x 6m space at the Melbourne Exhibition Centre
- wanting a creative solution and simple design to provide a backdrop for the items
- the stand design to be an architectural installation on it's own
- the stand needs to be free standing (no fixing to floor allowed)
- the stand needs to provide lighting solution
- tight budget
- duration of the fair is only 3 days

What were the key challenges?

- To create an architectural installation without competing with the items on display
- The stand needs to be freestanding (no fixing to the floor allowed in the exhibition centre)
- Do as less as possible

What were the solutions?

- 'To frame the space with minimal moves' was the approach. We deployed 7 timber portal frames to loosely suggest the extent of the 6x6 space/volume.
- Open and welcoming gesture
- The stand design complimented the Gazzda furniture but was distinctly different. Pare back as much as possible so it doesn't compete with the furniture.
- Minimal material, honest construction and simple assembly reflecting the 'temporariness' of the event.
- We wanted the items to be viewed 360 degrees as their backs are equally beautiful as the front. Hence more circulation space was required. We borroed space outside the stand by positionign the furniture in positions that people could approach them from all directions, walk around them, moving in and out of the stand.
- The portal frames provided support from lighting (hanging lights and concealing powerboards in the core)
- The signage board with the cord detail as a nod to the Gazzda design
- Material that could be taken apart and recycle/reuse

Client's feedback

"An amazing job John, the stand had so much positive feedback and many compliments. It created a dynamic interactive space that complimented our furniture design elements without the stand detracting or overwhelming the pieces, which was our agreed upon brief. It has your signature. Perfect design zen."
(Anna, owner)

"... I just wanted to share that your design has been such a success. Many people have commented on its refinement and concept. Everyone has been walking in from all sides and the plinth's use, particularly for the coffee table, have definitely elevated interest in pieces. Well done on a fantastic design and collaboration!"
(Mia, Trade & Retail Sales Consultant )

Key products used:

- Dressed pine timber
- Steel T angles

Details

Project Budget

$0

Completion date

2018

Project team

Tiny business card 1 square 2

Inbetween Architecture