Costas Voyatzis
Editor at Yatzer
Athens, Greece
Yatzer is a global online destination that allows readers to both discover and follow the most engaging creative projects and people in art, fashion, design, architecture and hospitality from around the world. Initially founded by Greek interior designer Costas Voyatzis in 2007, Yatzer has, since then, gone on to continuously increase the number of its followers, the quality of its content as well as its participation at the most exclusive creative events around the globe. Unlike other design blogs, Yatzer reflects an intimately curated ensemble of experiences, projects and products that unanimously stand for beauty, craftsmanship and sophistication. As our commitment to continuously hand select our ‘Yatzerized’ publications is a testament to our vision and the quality of work that we exude, Yatzer has been labeled as one of the best online destinations by world renowned publications.
Our readership consists of high end professionals, with vast spending power who travel frequently. They are not simply random situational surfers but a connected international community of decision makers and opinion leaders characterized by their strong personalities, refinement, enhanced intellectuality and a high degree of influential power among their personal and professional peer groups. Yatzer’s readership has until now been accumulated only by word-of-mouth and in short time reached an international audience due to the professional knowledge and well-known trend-scouting talents of its team, its unique and high quality content and great aesthetics.
Yatzer is promoted and communicated in select press magazines and exhibitions around the world, thus appealing to a wider target group and attracting even more qualified readers. Up to date Yatzer has received much media attention, both locally and internationally and is frequently contacted by international media for featuring it in their publications. Some honourable mentions include the following: Yatzer.com has been listed in THE FINANCIAL TIMES’ virtual chatter list in April 2010, in the TOP 5 international websites by the Italian magazine INTERNI Panorama in April 2011, in theBRITISH VOGUE as one of the ten online destinations for design and inspiration in November 2012, in the TOP 100 online destinations by VOGUE Netherlands in February 2013, in the TOP international websites by ELLE DECOR Italia in February 2014; meanwhile, at the 100th anniversary of the FRENCH edition of Architectural Digest in April 2011, Yatzer’s founder Costas Voyatzis was listed as one of the 100 most influential personalities in the design industry. Costas Voyatzis also introduced the city of Athens at the EUROPEAN LOUIS VUITTON City Guides 2013.