XiaoZhuo Flagship Store
Architecture Retail China
38 Images
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1. The view from Wukang Road to the entrance of XiaoZhuo 5788 px 4341 px 3 MB A3 print |
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2. The green path connects Wukang Road with main building 5970 px 4478 px 3 MB A3 print |
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3. The front yard 5931 px 4236 px 2 MB A3 print |
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4. The view from entrance of main building to indoor window display 4413 px 5922 px 2 MB A3 print |
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5. The left entrance of main building 4432 px 5959 px 8 MB A3 print |
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6. The view from 1F indoor to front yard 4451 px 5945 px 2 MB A3 print |
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7. Immersive window display and brand story on 1F 5972 px 4425 px 2 MB A3 print |
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8. Immersive window display and brand story on 1F 4439 px 5908 px 2 MB A3 print |
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9. Pathway towards backyard 5896 px 4465 px 2 MB A3 print |
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10. Stepping toward the backyard 5971 px 4422 px 4 MB A3 print |
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11. The resting seat on the green path 4445 px 5921 px 3 MB A3 print |
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12. The overlook from 4F balcony to backyard 4415 px 5966 px 3 MB A3 print |
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13. Immersive window display on 1F 5948 px 4416 px 2 MB A3 print |
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14. The green path guides you to clothing merchandise area on 2F 4406 px 5887 px 4 MB A3 print |
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15. The view from clothing merchandise area to balcony on 2F 5952 px 4434 px 2 MB A3 print |
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16. The detail of clothing display rack 3360 px 4543 px 3 MB A4 print |
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17. The view from clothing merchandise area to fitting room on 2F 5957 px 4421 px 2 MB A3 print |
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18. The view from clothing merchandise area to installation on 2F 5950 px 4361 px 2 MB A3 print |
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19. Looking into installation from the green path 4419 px 5957 px 1 MB A3 print |
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20. The detail of installation 4420 px 5961 px 3 MB A3 print |
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21. The view from installation to clothing merchandise area on 2F 4448 px 5966 px 4 MB A3 print |
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22. The void space interlocks 2F and 3F 5986 px 4411 px 3 MB A3 print |
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23. The fitting room 4808 px 6393 px 2 MB A3 print |
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24. The view from green path on 4F to greeneries outdoor 4418 px 5964 px 7 MB A3 print |
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25. The green path guides you to exhibition on 4F 4454 px 5951 px 5 MB A3 print |
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26. The view from green path on 4F to greeneries outdoor 4369 px 5979 px 7 MB A3 print |
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27. The exhibition on 4F 5963 px 4441 px 2 MB A3 print |
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28. The green path on 4F connects 3F and 5F 5964 px 4387 px 3 MB A3 print |
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29. The vertical green path towards 5F 4400 px 5961 px 5 MB A3 print |
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30. The water bar on 5F 5920 px 4413 px 3 MB A3 print |
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31. Axonometric diagram 5032 px 3559 px 5 MB A3 print |
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32. First floor plan 3507 px 2480 px 7 MB Print - Low res only |
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33. Second floor plan 3507 px 2480 px 7 MB Print - Low res only |
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34. Third floor plan 3507 px 2480 px 6 MB Print - Low res only |
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35. Fourth floor plan 3507 px 2480 px 6 MB Print - Low res only |
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36. Fifth floor plan 3507 px 2480 px 6 MB Print - Low res only |
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37. 3748 px 2651 px 1 MB A4 print |
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38. 3749 px 2651 px 1 MB A4 print |
Description
Nestled in the heart of Wukang Road, there is a heritage garden house built in the 1930s. It is embraced by the surrounding trees and intertwined with the neighbouring roads. The changing seasons are vividly showcased here. Today, this heritage garden house has become a flagship store for the emerging fashion brand XiaoZhuo.
The clean-cut brand personality of XiaoZhuo celebrates people who have creativity, curiosity, and a fun spirit. The founder has a strong emphasis on the essence of their brand. In this space, people will not only get to know XiaoZhuo and also subtly perceive a sense of guidance and relaxation evoked by the brand.
Despite the sizeable gross floor area of the entire site, it is separated into two outdoor yards and a five-storey building sandwiched in between. The internal floor is relatively small and fragmented. On the good side, all facades are wrapped with windows of different sizes, allowing the greeneries outdoor to interweave with the lights and shadows inside.
The design challenges this time are not only on the physical level - how to dissolve the boundary between the surroundings and the entire site, how to create a linkage between two outdoor yards and the main building, and how to maximise the ample natural light in the space. They are also on the spiritual level - to reveal the abstract brand characteristic and philosophy in this physical space.
The entrance of the main building is relatively hidden. Fortunately, the front yard is adjacent to the winding Wukang Road. Drawing inspiration from the surroundings, we redesign the circulation and accessibility of the building, implant a path that connects the entrance with the winding Wukang Road, extend it to the back yard and carry it vertically upwards to all five storeys. Ultimately, this path is a directional route that binds all parts – the surroundings, the front and back yard, the main building, and even the entire five internal floors.
The boundaries between multiple parts have been blurred through this directional route, so how to interlock the internal floors is the challenge that we have to tackle now. We reconfigure the function of each floor and create several void spaces to allow natural light from the upper storey to penetrate to the lower tier. Throughout the day, the lights and shadows on all floors generate a sense of fluidity.
As an extension of the winding Wukang Road, this green path is deliberately raised to urge people to step inside unconsciously. Starting with an immersive window display on the first floor, people can meander freely to the backyard or slowly ascend to the clothing merchandise area on the second and third floor.
Linen wool carpets as the wall finish for the clothing merchandise area, create an understated clean backdrop for all clothes.
The fourth floor is a space for storytelling “Who is XiaoZhuo”, movable and combinable carpet blocks allow XiaoZhuo to curate exhibitions in the future. Till this moment, this green path guides people from outdoor to indoor, end up at the water bar on the fifth floor, then return to the packaging at the front yard by the original route, the journey about XiaoZhuo has been completed.
This green path is composed of textured concrete with curved shapes as if they grow from the ground; as for the clothing merchandise area, all the angular walls are wrapped by warm and comfortable linen wool carpets. Rigidity and softness, coldness and warmth, conflict with each other but coexist in harmony within this space. So far, the story of XiaoZhuo has been gradually revealed. As time passes, we hope XiaoZhuo will grow progressively and enrich this space.
Details
| Project size | 760 m2 |
| Completion date | 2021 |
| Building levels | 5 |
Project team
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Offhand Practice | Designer |