Loftwall - NeoCon Showroom 2022

1. Privacy please!

The centrally located brand wall proudly displays the Loftwall name and their brand statement, setting the tone for the future of the brand.

2. Showcase + long-term showroom

As this project was designed as both a showcase for NeoCon 2022 and for the long term showroom for Loftwall, we needed to allow for a large influx of people moving through the space while not oversizing the space.

3. Approaching the showroom

People approach the showrooms from a large central corridor, generally from a single direction, so this needed to be accounted for with the integration of custom signage, lighting, and placement of design of products within the space.

4. Creating "place"

The design needed to create “place” within the showroom while allowing visitors to interact with products, see how they can be used, inspire them, and build a relationship with the Loftwall team.

5. Natural light

An important aspect of the design was to allow natural light to flow freely from the back of the showroom to the front, drawing people in and reinforcing the importance of human connection to nature (even in the heart of the city).

6. Tempo ceiling + wall acoustic tiles incorporated

Using Tempo (ceiling + wall), we created a visually striking and emotive wall-to-ceiling connection that spans the entirety of the front of the showroom.