Allen Tailoring Studio

Architecture Retail Sydney, New South Wales, Australia

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1. ALLEN - view from entry

Two central joinery units provide a division between front and back of house.

7275 px 4850 px 7 MB A3 print

2. ALLEN - workspace

The existing industrial machines compliment the interior, which has a 'lived in' feel.

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3. ALLEN - thread display

A button machine sits below a display board filled with coloured thread. This becomes the only injection of colour within the neutral fitout.

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4. ALLEN - cutting bench

Pendant lighting hangs above a cutting bench that doubles as the point of sale.

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5. ALLEN - central storage

A custom drawer unit not only houses an extensive amount of hand tools and threads, but also conceals an industrial iron and the mess that gathers in the rear corner of the workspace.

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6. ALLEN - central storage

Two side by side units divide the workspace from the fitting area.

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7. ALLEN - mirror cladding

Antique, aged mirror gives the illusion of depth.

7692 px 5128 px 6 MB A3 print

8. ALLEN - shopfront

A custom art piece creates a permanent shopfront display.

7332 px 4888 px 9 MB A3 print

9. ALLEN - exterior

Level 2 of Sydney's iconic Strand Arcade is home to a number of craftsmen.

7800 px 5200 px 10 MB A3 print

10. ALLEN - floor plan

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11. ALLEN - concept board

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Description

Allen Tailoring is a retail studio space with an androgynous edge. Inspiration is drawn from the art of tailoring and the beauty of industrial machines, tools and equipment. There is a ‘lived in’ feel to the space that is not too precious; finishes that will patina and age over time are employed to give a richness and warmth to the interior.

At a tiny 18sqm, Allen Tailoring is a bustling studio. The client previously occupied a space that was triple the size, but had no shopfront to catch passers-by; this made it challenging to draw in new clientele and grow the business. A decision was made to downsize and move into a space with a strong shopfront presence to showcase the services on offer and create a memorable experience for new and return customers.

Considered space planning and functional design detail were the key ingredients for the new studio. Operationally, there was to be little change as existing sewing machines and equipment had to be retained. New joinery items such as the two central units were strategically placed to divide the workspace from the customer fitting area. The day to day mess of the working studio is hidden within or behind this joinery.

An artist was commissioned to create a permanent shopfront display, using vintage scissors and cotton reels on mesh panels. This is the only retail display of the entire store to advertise the service on offer. It spikes the curiosity of passers-by. The overall aesthetic has a careful mix of masculine and feminine to appeal to the vast array of customers the store attracts.

CLIENT: Allen Tailoring
BUILDER: The Walsh Group
ARTIST: Objet B'Art

RECOGNITION: This project was nominated in the Retail category of the 2016 Interior Design Excellence Awards (IDEA)

Details

Project size 18 m2
Completion date 2016