Planet Smoothie Southland

Materiality has been considered for minimal maintenance and durability. The incorporation of brick, plaster, and Corian benchtops ensures that the kiosk will stand the test of time. The brick and plaster provide a robust foundation, offering resilience against wear and tear while maintaining an aesthetically pleasing, rustic charm. Additionally, the choice of Corian for the benchtops not only enhances the overall look but also guarantees ease of maintenance in a fast-paced kiosk environment. By implementing these durable and low-maintenance materials, thoughtful material selection minimises the need for frequent replacements, thereby reducing resource consumption and carbon emissions in the long run.

Planet Smoothie entailed designing an attention-grabbing kiosk, marking their first venture outside of the US. The primary objective was to create a grab-and-go concept that would captivate passersby and encourage them to explore the new brand. The kiosk's design needed to align with the existing brand colours, ensuring a colour palette that would reinforce the brand's identity. Additionally, features which actively promoted social media engagement were desired, extending the brand's reach and fostering a sense of community. The design aimed to create an environment that would entice customers to extend their stay by offering carefully curated spaces with comfortable seating areas, interactive displays, and captivating artwork. These elements were expertly incorporated by Function Fitouts, enhancing the overall ambiance and providing an inviting atmosphere for customers to enjoy their experience to the fullest. Aligning with the grab and go concept, the layout was required to support a fast-paced environment which would optimize customer flow. Ultimately, the project sought to engage customers and their interactions with the kiosk, whilst reinforcing brand identity to deliver an unforgettable customer experience.

A seamless incorporation of various elements has resulted in an immersive and enticing customer experience within the kiosk design. The brick exterior has been painted pink to match the branding colour palette, effectively reinforcing the brand while evoking a sense of neighbourhood charm through the rustic finishes of the brick and rough-textured plaster. As customers approach the pick-up kiosk, their attention is captivated by a mesmerizing circular light that frames the view of the kiosk.

To extend and enhance the customer's stay, a power charging station has been strategically placed, encouraging longer dwell times as customers wait or savour their drinks. This well-considered addition ensures convenience and connectivity, enabling customers to enjoy their time at the kiosk. Additionally, a vibrant green feature wall adorned with a brand slogan serves as a compelling visual focal point, reinforcing the brand's identity and enticing customers to capture and share their drink experiences on social media platforms, thereby amplifying brand awareness and fostering community engagement.

Furthermore, the inclusion of murals depicting swirling patterns subtly reinforces the brand's essence, suggesting the art of blending the perfect smoothie. These visually striking artworks evoke excitement and intrigue among passersby and existing customers alike. The kiosk stands as a captivating testament to the brand's vision, engaging passersby, promoting social media interaction, and providing a memorable experience that sets new benchmarks for grab-and-go kiosks.