Charlie Hustle x Sporting KC Container Store
Architecture Retail Kansas City, Kansas, United States Of America
11 Images
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1. Charlie Hustle retail space at Sporting KC Sporting KC is an American professional soccer club based in the Kansas City metropolitan area. Charlie Hustle is a t-shirt and clothing brand, based in Kansas City, MO. 8256 px 6192 px 29 MB A3 print |
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2. Converting an old shipping container we first started by creating a large, 16’ bi-fold door opening in the front of the store so that fans could feel fully immersed in the store and let more air flow through the space. 8256 px 6192 px 32 MB A3 print |
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3. Merchandise always on view View with bi-fold doors closed. 8256 px 6192 px 29 MB A3 print |
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4. Incorporating the logo On top of the container is a large steel banner with the Charlie Hustle logo, an homage to the awning that sits above all of their retail stores. 4801 px 7321 px 16 MB A3 print |
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5. Goal! Surrounding the opening is a painted on “goal frame” created as a visual relationship to the game as well as a beacon for fans locating the store. 6192 px 8256 px 35 MB A3 print |
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6. Accessibility This turf platform was also created as an ADA-compliant ramp so that no fan is left out of the Charlie Hustle retail experience. 8256 px 6192 px 29 MB A3 print |
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7. Charlie Hustle + Sporting KC collaboration When Charlie Hustle and Sporting KC launched their apparel collaboration and wanted to do something special. 8256 px 6192 px 29 MB A3 print |
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8. Built in storage This construction also allowed for natural integration of storage which was not previously available to the Sporting KC retail team. 6192 px 8256 px 25 MB A3 print |
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9. The turf platform Turf was used on the interior and entry platform to give a tactile experience that reminds fans of the pitch they are so accustomed to watching Sporting KC play on. 6192 px 8256 px 34 MB A3 print |
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10. Locker room vibe The retail component is designed to reflect the locker rooms of clubs all over the world and give fans the feeling of selecting their “kit” before the match. 8256 px 6192 px 27 MB A3 print |
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11. View at dusk Special thanks to Charlie Hustle, Sporting KC, C&O Sales, and Turner Construction for the collaborative effort to make this project a reality. 8256 px 6192 px 28 MB A3 print |
Description
Charlie Hustle and Sporting KC launched their apparel collaboration and wanted to do something special. KEM STUDIO worked with its clients to take an old and crowded shipping container and use as a retail element at Sporting’s stadium. The work, in its entirety, was completed in less than a month’s time.
Project team
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KEM STUDIO | designer |