AHW Studio
Architecture Retail Sydney, New South Wales, Australia
10 Images
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1. AHW STUDIO - point of sale Aged brass sheets clad the POS, with a statement pendant light above by Lost Profile Studio. 5267 px 3589 px 9 MB A3 print |
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2. AHW STUDIO - store entry The rich interior compliments the burgandy heritage shopfront. 3600 px 5400 px 9 MB A3 print |
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3. AHW STUDIO - timber display American Walnut is used to create a warn, dynamic display. Merchandising tells the story of the brand beyond product. 3674 px 5118 px 11 MB A3 print |
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4. AHW STUDIO - shopfront The shopfront display is refined and allows customers to browse or look beyond into the store. 4003 px 5400 px 13 MB A3 print |
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5. AHW STUDIO - clock display The large copper clock is integrated with the timber shelving to create a unified display. 4042 px 5400 px 12 MB A3 print |
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6. AHW STUDIO - shopfront A small brass clock is suspended via a refined rod structure. The reflection of the heritage mall tiles reflected in the glass shopfront. 4088 px 5400 px 12 MB A3 print |
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7. AHW STUDIO - floating shelves Minimal open shelving with textured wall finish offers an interesting backdrop to the product. 3875 px 5400 px 13 MB A3 print |
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8. AHW STUDIO - display bench The black Paperock bench wraps the perimeter walls and includes extensive storage below. 3831 px 4976 px 11 MB A3 print |
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9. AHW STUDIO - floor plan and elevation 4428 px 3131 px 2 MB A4 print |
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10. AHW STUDIO - concept board 4428 px 3131 px 3 MB A4 print |
Description
A bespoke jewellery brand that celebrates horology; the art of making clocks and watches. Finishes such as rich timber, burnished metal and heavy texture create a sumptuous result. The traditional jewellery store aesthetic is challenged with the use of mood lighting, shadow play, intimacy and warmth.
What began as a humble stall at The Rocks markets has now grown to a successful, 3rd generation family business. Vintage watches are sourced from all over the world and repurposed into unique jewellery pieces such as rings, pendant necklaces and cufflinks. The product became a springboard for the initial finishes palette and conceptual beginnings of the project. Specified throughout is black Paperock board which is made from layers of compressed paper. Aged brass also carries the brand ethos into the built space as AHW Studio are steadfast in celebrating the beauty of imperfections. The materiality of the store directly reflects the tactility of the product.
Eye level displays are clean and simple, where key pieces are showcased thoughtfully. The lighting is focused to draw attention and highlight the product which is no larger than the palm of your hand; the customer is not overwhelmed by choice. Additional stock is placed in the drawers below in lieu of a dedicated store room. The traditional retail approach of bright lights and locked glass cabinets is challenged. In contrast, the customer is welcomed to explore closely and browse at their leisure.
The interior feels lived in and warm with finishes that will only get better with age. Albeit dark and moody, the space feels welcoming. The product is showcased on a micro level, but also the bigger picture aesthetic truly captures the ethos of AHW Studio.
CLIENT: AHW Studio
BUILDER: Borg Projects
RECOGNITION: This project was nominated in the 2021 Australian Interior Design Awards (AIDA) and the Interior Design Excellence Awards (IDEA) for Retail and Best Use of Colour.
Details
| Project size | 15 m2 |
| Completion date | 2020 |
Project team
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INK interior architects |