Brie Leon
Architecture Retail Surry Hills, New South Wales, Australia
21 Images
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1. Custom plinth Custom steel plinth designed by Without Studio and manufactured by P0ly. Curtain in fabric by Kvadrat. 4002 px 6000 px 14 MB A3 print |
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2. Window display plinths Custom steel plinth with curtain element. Designed by Without Studio and manufactured by P0ly. Curtain fabric by Kvadrat. 4002 px 6000 px 12 MB A3 print |
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3. Jewellery plinth Custom steel plinth with glass cabinet and curtain elements. Designed by Without Studio and manufactured by P0ly. Curtain fabric by Kvadrat. 'At Home' pendant by Eny Lee Parker. 4002 px 6000 px 19 MB A3 print |
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4. Custom shelving Custom steel and laminate shelving designed by Without Studio and manufactured by P0ly. Clean touch laminate was used for a soft appearance in oyster and dark choco colours. 4002 px 6000 px 10 MB A3 print |
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5. Custom shelving Custom steel and laminate shelving designed by Without Studio and manufactured by P0ly. Clean touch laminate was used for a soft appearance in oyster and dark choco colours. 4002 px 6000 px 11 MB A3 print |
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6. Custom shelving Custom steel and laminate shelving designed by Without Studio and manufactured by P0ly. Clean touch laminate was used for a soft appearance in oyster and dark choco colours. 'At Home' pendant by Eny Lee Parker. 4002 px 6000 px 10 MB A3 print |
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7. Chain display Custom steel display for hanging bags and accessories designed by Without Studio and realised by P0ly. Custom laser cut flower back plate based on Brie Leon's current range of jewelry that can be swapped out/updated as required to promote new ranges. 4002 px 6000 px 17 MB A3 print |
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8. Dressing table Custom dressing table area for clients to try on jewellery pieces. Designed by Without Studio, realised by P0ly. Custom ottoman by 'It's Nice Inside', steel base with seat cushion upholstered in fabric from the Brie Leon accessory range. 4002 px 6000 px 12 MB A3 print |
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9. Custom Ottoman Custom ottoman designed in collaboration with 'It's Nice Inside'. Seat upholstered in vegan leather from the Brie Leon accessories range. 4002 px 6000 px 16 MB A3 print |
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10. View to the rear of the store Without Studio designed two custom corner mirrors which were realised by P0ly. These angled mirrors allow clientele to try on jewellery and view from multiple angles. Rug from Halcyon Lake, ottoman from It's Nice Inside, wall light from Human Home and curtain from Kvadrat, manufactured by Shades. 4500 px 6000 px 17 MB A3 print |
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11. Exterior signage Custom laser cut steel signage created by P0ly for the shop front 4500 px 6000 px 12 MB A3 print |
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12. Point of Sale The point of sale was designed by Without Studio and realised by P0ly. Wall lights by Human Home, Vase by FDO. 4500 px 6000 px 14 MB A3 print |
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13. Front of store Custom entry pull designed by Without Studio, realised by P0ly. Custom laser cut back plates with design linked to the Brie Leon current range which can be updated as collections evolve. 6000 px 4002 px 12 MB A3 print |
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14. View to the front of the store Flooring was sanded back to the original hardwood timber and restained in a warm walnut colour. Walls were painted in Dulux Apparition and trims painted in Dulux Canal Brown. 4500 px 6000 px 18 MB A3 print |
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15. Custom shelving Custom laminate shelving designed by Without Studio, realised by P0ly. 4002 px 6000 px 11 MB A3 print |
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16. Custom Jewellery trays Custom jewellery trays designed by Without Studio, realised by United Measures. Lined with vegan leather from Brie Leon's accessories range. 4002 px 6000 px 10 MB A3 print |
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17. Custom shelving Custom laminate shelving designed by Without Studio, realised by P0ly. 4002 px 6000 px 10 MB A3 print |
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18. Exterior Signage The shop front was painted in Haymes Lava Stone. 4002 px 6000 px 10 MB A3 print |
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19. The Team From left to right: Creative Director and Founder, Janine Zafra and Without Studio co-directors, Sarah Shinners and Mel Hasic 4500 px 6000 px 16 MB A3 print |
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20. Without Studio Co-creative directors of Without Studio, Sarah Shinners & Mel Hasic 4002 px 6000 px 14 MB A3 print |
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21. Without Studio Co-creative directors, Sarah Shinners & Mel Hasic Dylan James 4002 px 6000 px 13 MB A3 print |
Description
Australian jewellery and accessories label Brie Leon has taken up residence in Surry Hills. The new store, which we were engaged for the full interior design scope, will stand as their flagship store. As Brie Leon has grown and matured in its identity amongst the Australian fashion scene, they required a fit out that matched their “less trendy, more timeless” design ethos.
The concept was highly collaborative between founder/creative director, Janine Zafra and ourselves. The outcome balances Brie Leon’s considered, everyday approach to fashion with our similar approach to interiors.
Though we leaned into a restrained colour palette to allow the product to remain the focus, we incorporated assertive forms and applications of these finishes to reaffirm the brands place in the market: memorable and tactile.
We created multiple customer touchpoint experiences that are reminders of the brands own design. The front door pull and ‘chain wall hanging’ include floral backplates that are modelled off a shape in their current collection. These are removable and interchangeable, allowing Brie Leon to simply laser cut a new backplate seasonally as they choose. Additionally, their house fabrics were used across all upholstery, giving them the same flexibility of updating them relative to their product collections.
The resulting space feels like a physical manifestation of their brand identity. The balance of softness and strength, masculine and feminine, and hard and soft is how their product reads to us and we are thrilled to see that the interior can honour that.
Details
| Project size | 38 m2 |
| Completion date | 2024 |
| Building levels | 1 |
Project team
| Without Studio | Interior Design | |
| Dylan James | Photography |