Charlie Hustle HQ
Architecture Commercial Kansas City, Missouri, United States Of America
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1. New space for Charlie Hustle The growth of the company necessitated a revitalized presence in its existing space. 8688 px 5792 px 25 MB A3 print |
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2. Meeting space The public, front of house, is separated from the back of house work environment. 8688 px 5792 px 24 MB A3 print |
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3. Team meeting space The headquarters' team meeting space is known as the dugout. 8688 px 5792 px 27 MB A3 print |
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4. The dugout This ‘dugout’ is a hub for client meetings, design charrettes, March Madness viewing parties, and much more. 8551 px 5701 px 22 MB A3 print |
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5. A vibrant work area The workspace was orchestrated to boost performance, feed team creativity, and improve communication all while increasing efficiency. 8688 px 5792 px 26 MB A3 print |
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6. Highlighting the existing building's character Newly constructed walls are stopped short of the ceiling and new spaces are left open to above to provide visual cues to the existing shell. 8688 px 5792 px 26 MB A3 print |
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7. Enjoying the break room A galley kitchen, conference room, inspiration room, and break room all flank the sides of an otherwise open office. 8688 px 5792 px 31 MB A3 print |
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8. A revitalized presence at Charlie Hustle The renovated Charlie Hustle headquarters serves as an authentic representation of its users. 5792 px 8688 px 28 MB A3 print |
Description
Located in the historic Crossroads District of Kansas City, Missouri, the Charlie Hustle brand of t-shirts and clothing represents the civic pride of the Midwest and the blue collar-friendly attitude it exudes. Charlie Hustle turned to KEM STUDIO to design it headquarters to reflect the brand.
Questions and Answers
What is the Charlie Hustle story?
Inspired by the classic designs in sports and popular culture, Charlie Hustle uses the t-shirt as a canvas to express our love and passion for vintage clothing. The company's influences take it back to youthful innocence and those childhood moments we all wish to relive. From the premium quality of our fabric and garments to the unique style of our designs, Charlie Hustle is focused on every detail in an effort to give customers that look they like to call, Vintage Made Fresh! The company's mission is to bring back favorite t-shirts from the past, and back into customers' current wardrobes. In everything they do, Charlie Hustle's purpose is to Evoke Happiness. KEM STUDIO sought to reflect this purpose and mission in the company headquarters.
How did you chose materials and colors?
The Charlie Hustle headquarters is defined by a specific set of materials and a curated color palette that reflect the Charlie Hustle brand, personality, and spirit. In its totality, the newly renovated Charlie Hustle headquarters serves as an authentic representation of its users.
What was the brief?
Charlie Hustle is a group of young exuberant individuals who are makers, creators, thought leaders, and hustlers with a passion for bringing vintage clothing into the modern age. A business with humble beginnings, the growth of the company necessitated a revitalized presence in its existing space. Charlie Hustle’s building shell is roughly 8,000 square feet composed of rustic brick walls, large steel beams overhead, and an expansive concrete floor. The company wanted to design its headquarters to inspire the team and reflect its unique character.
Details
| Project size | 8000 ft2 |
| Completion date | 2018 |
| Building levels | 1 |
Project team
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KEM STUDIO | designer |