dogo hakuro | a hot spring lifestyle hotel | Matsuyama
Architecture Hospitality Matsuyama, Ehime, Japan
35 Images
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1. dogo hakuro, exterior view Ryuji Shiraishi 2400 px 820 px 2 MB Print - Low res only |
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2. dogo hakuro, exterior view Shingo Tsuji 4881 px 3254 px 11 MB A4 print |
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3. dogo hakuro, facade Shingo Tsuji 2400 px 1600 px 3 MB Print - Low res only |
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4. dogo hakuro, facade Ryuji Shiraishi 1504 px 2000 px 3 MB Print - Low res only |
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5. dogo hakuro, exterior view Ryuji Shiraishi 6016 px 4016 px 16 MB A3 print |
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6. dogo hakuro, facade detail Shingo Tsuji 2000 px 1500 px 4 MB Print - Low res only |
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7. dogo hakuro, roofed approach Ryuji Shiraishi 2400 px 1350 px 4 MB Print - Low res only |
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8. dogo hakuro, reception Ryuji Shiraishi 2400 px 800 px 1 MB Print - Low res only |
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9. dogo hakuro, lobby Ryuji Shiraishi 2400 px 1350 px 3 MB Print - Low res only |
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10. dogo hakuro, lounge Ryuji Shiraishi 2400 px 3200 px 7 MB Print - Low res only |
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11. dogo hakuro, lounge Shingo Tsuji 2048 px 1367 px 510 KB Print - Low res only |
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12. dogo hakuro, lounge Ryuji Shiraishi 2400 px 1600 px 3 MB Print - Low res only |
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13. dogo hakuro, lounge Ryuji Shiraishi 5987 px 3368 px 16 MB A4 print |
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14. dogo hakuro, lounge Ryuji Shiraishi 2400 px 1600 px 5 MB Print - Low res only |
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15. dogo hakuro, lounge Ryuji Shiraishi 2700 px 3600 px 12 MB A4 print |
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16. dogo hakuro, lounge and garden Ryuji Shiraishi 6031 px 3393 px 19 MB A4 print |
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17. dogo hakuro, lounge detail Shingo Tsuji 1800 px 1200 px 1 MB Print - Low res only |
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18. dogo hakuor, lounge detail Ryuji Shiraishi 2400 px 1600 px 3 MB Print - Low res only |
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19. dogo hakuor, lounge detail Shingo Tsuji 3000 px 4000 px 8 MB A4 print |
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20. dogo hakuro, guest room Ryuji Shiraishi 2400 px 1350 px 3 MB Print - Low res only |
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21. dogo hakuro, guest room detail Shingo Tsuji 2400 px 1350 px 2 MB Print - Low res only |
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22. dogo hakuro, guest room Ryuji Shiraishi 2048 px 1367 px 377 KB Print - Low res only |
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23. dogo hakuro, guest room Ryuji Shiraishi 2400 px 3200 px 7 MB Print - Low res only |
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24. dogo hakuro, guest room Shingo Tsuji 2400 px 1600 px 2 MB Print - Low res only |
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25. dogo hakuro, women's spa Shingo Tsuji 2400 px 800 px 2 MB Print - Low res only |
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26. dogo hakuro, women's spa Shingo Tsuji 2400 px 1600 px 3 MB Print - Low res only |
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27. dogo hakuro, men's spa Shingo Tsuji 2400 px 1600 px 3 MB Print - Low res only |
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28. dogo hakuro, public restroom (men) Ryuji Shiraishi 3930 px 5053 px 15 MB A3 print |
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29. dogo hakuro, guest room sign Shingo Tsuji 5379 px 3586 px 18 MB A3 print |
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30. dogo hakuro, reception counter artwork An artwork made of waste pipes Shingo Tsuji 6000 px 3375 px 25 MB A4 print |
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31. dogo hakuro, elevator hall artwork A wall artwork made of waste electric substrate Shingo Tsuji 2250 px 3000 px 8 MB Print - Low res only |
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32. dogo hakuro, Site Plan Shingo Tsuji 4800 px 3349 px 2 MB A4 print |
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33. dogo hakuro, 1st Floor Plan Shingo Tsuji 4800 px 3349 px 1 MB A4 print |
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34. dogo hakuro, 2nd Floor Plan Shingo Tsuji 4800 px 3349 px 739 KB A4 print |
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35. dogo hakuro, 3rd Floor Plan Shingo Tsuji 4800 px 3349 px 759 KB A4 print |
1 Video
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Description
Located on the hilltop of the nationally-renowned Dogo hot spring area, DOGO HAKURO opened as a captivating "hot spring lifestyle hotel" in July 2020, following the client's vision to revitalize his three hotels in the neighborhood.
Primarily targeting younger leisure travelers and business visitors to Dogo onsen and Matsuyama, Ehime prefecture's central city, this project aimed to drastically improve the local landscape in combination with the same client's preceding Dogo Miyu project.
With its randomly painted earth-toned exterior walls, lively colored windows, and a "garden parking" adorned with lush native flora, the mid-sized hotel instantly adds allure to its surroundings. The design concept, aptly named "industrial pop," boldly sets DOGO HAKURO apart from traditional hot spring accommodations in the area.
The main lounge, characterized by a black-painted steel-deck ceiling, seamless indoor-outdoor transitions, and raw industrial materials, resembles an artist's atelier in a renovated factory. Carefully placed original, large artworks by several artists invigorate the atmosphere, immersing guests in a unique ambiance.
The guest rooms are designed harmoniously with the project's overall concept, seamlessly blending contemporary functionality and comfort for today's casual and business travelers while injecting playful individuality into the guest experience.
Beyond the design, the architects also curated guest room amenities, crafted the logo and website, planned breakfast menus, and executed promotional strategies. This harmonious integration of hardware and software elements has positioned DOGO HAKURO as one of the most captivating and sought-after accommodations in the neighborhood by answering the emerging needs and tastes of contemporary travelers.
Questions and Answers
What was the brief?
Built in one of the most famous hot spring areas in Japan, DOGO HAKURO is a mid-sized hotel with 88 rooms mainly targeting casual travelers of younger generations as well as business visitors to the city.
Who is the primary target user group of the project?
What are the characteristics of the project's neighborhood?
Who are the clients and what's interesting about them?
As a hotel owner/operator who owns three hotels in the Dogo hot spring area, the client needed to clearly differentiate his assets from each other to avoid business competition between them. The other uniqueness was that, as one of the local community leaders, the client sought to take advantage of the project to make its neighborhood more attractive in visual and atmospheric terms.
What were the key challenges?
The challenge was to respond to the client's need for design and operational solutions to tune his business strategy with the contemporary leisure/travel market. The other uniqueness is his ambition to take advantage of the project to change the hotel's neighborhood drastically to make it more attractive.
What were the solutions?
The design team adopted "industrial pop" as a guiding concept to draw a sharp contrast to the competing hotels in the surrounding area as well as to ensure a solid appeal to the targetted populations. The concept has been carefully translated into every aspect of the project, including spatial planning, visual design, architectural details, etc., to provide a consistent impression and experience to the guests.
What are the key design features?
What are the five keywords that represent the project?
- Hot spring resort
- Lifestyle hotel
- Incorporation of artworks
- Industrial design
- Comprehensive design management
Details
| Project size | 2655 m2 |
| Site size | 2743 m2 |
| Completion date | 2020 |
| Building levels | 5 |
Project team
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CHIASMA FACTORY | Primary Architect / Project Manager |
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NAOYA KUROSE ATELIER | Partner Architect |
| YOHAKU Architects | Partner Architect |