Honbo Harbour City

Architecture Hospitality Kowloon, Hong Kong

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1. Honbo Harbour City Interiors

1 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

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2. Honbo Harbour City Interiors

2 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

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3. Honbo Harbour City Interiors

3 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

7968 px 5407 px 33 MB A3 print

4. Honbo Harbour City Interiors

4 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

5407 px 7286 px 25 MB A3 print

5. Honbo Harbour City Interiors

5 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8111 px 5407 px 29 MB A3 print

6. Honbo Harbour City Interiors

6 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

5407 px 7645 px 25 MB A3 print

7. Honbo Harbour City Interiors

7 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8111 px 5407 px 27 MB A3 print

8. Honbo Harbour City Interiors

8 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8256 px 5504 px 27 MB A3 print

9. Honbo Harbour City Interiors

9 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

5407 px 7426 px 26 MB A3 print

10. Honbo Harbour City Interiors

10 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8256 px 5504 px 26 MB A3 print

11. Honbo Harbour City Interiors

11 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

5325 px 7798 px 23 MB A3 print

12. Honbo Harbour City Exterior

12 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

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13. Honbo Harbour City Exterior

13 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8256 px 5504 px 29 MB A3 print

14. Honbo Harbour City Exterior

14 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

7987 px 5325 px 26 MB A3 print

15. Honbo Harbour City Interiors

15 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

8256 px 5504 px 29 MB A3 print

16. Honbo Harbour City Interiors

16 Project by JJ Acuna / Bespoke Studio. Photographs by Natalie Dunn, 2022.

5325 px 7987 px 18 MB A3 print

Description

Honbo is well-loved for its no-frills approach to classic burger goodness. Sans the excessive trimmings and fillers, the specialty of the house highlights simplicity, natural cooking, and quality ingredients that capture traditional burger taste.

With its newest outlet in Hong Kong’s Harbour City, Honbo brings back the nostalgic details of the 1920’s roadside fast-food joints in the United States. Unlike the typical hamburger joints that features bold, bright colours, Honbo is characterised by clean lines and white space with distinct stainless-steel details. The natural light and flexible space are the per- fect backdrop for the burger’s classic goodness,

Honbo Harbour City is a significant follow-up of its successful second outlet located at The Mills, Hong Kong’s historical textile landmark. “The minimalist details and modern approach perfectly caters to the millennial Instagram-obsessed generation. We want to convey an airy but fun mood, with materials such as steel, glass, and white tiles, with a pop of colours such as Honbo’s signature blue and white.”

The look is clean, contemporary, and family friendly, perfectly elevating the brand to the next level with its aesthetics and material application. Honbo’s fun approach uniquely combines timber elements with ceramic tiles, and metal mesh topped with dominant white walls.

Offering a unique dining experience with its steel and metal nook, or the shared table for big groups at the outdoor area, Honbo is truly a friendly, and approachable environment for guests of all ages to enjoy a delicious meal.

“It creates a unique experience that makes people feel that they have arrived at a special moment, with the burger in hand, of course”. The Honbo Harbour City store will be the sig- nature look of all soon-to-open Honbo restaurants worldwide.

Questions and Answers

Tell us more about the project's architecture?

The project’s white and stainless steel finishes gives homage to the idea of creating a clean and safe place for fast food that is slick and sharp, yet with pop and style, elevating the brand to the next level with its aesthetics and material ap- plication. We studied the past architectures of pre-franchise fast food establishments like White Castle and White Tower.

Tell us more about "Harbour City", the Project Site in Hong Kong?

Harbour City has had a very long history as one of the main ports and gateways to Hong Kong’s Kowloon district over Victoria Harbour. This project’s architecture is a slight reference to Hong Kong’s ferry terminals and port stations of the past.

Tell us more about Honbo's spatial brand DNA and how you adapted it or to it?

Honbo’s new spaces are meant to be clean, contemporary, scalable, and no fuss. It also needs to be fun, family friendly, chill, and have a good vibe and good energy.

Materials include oak timbers, perforated metals in white, brushed stainless steel, blue tiles, grey terrazzos, cement, and Honbo blue and white paints. It’s no frills, easy, clean and a good foundation to have a great burger experience.