PRIDE 24/7 - Installation for Lincoln Road, Miami Beach, Florida
Architecture Small projects Miami Beach, Florida, United States Of America
13 Images
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1. Main overhead Pride247 Installation - Euclid Oval 3936 px 2216 px 2 MB Print - Low res only |
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2. Areal view of main overhead Installation - Euclid Oval 4000 px 2250 px 2 MB Print - Low res only |
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3. Areal view of main overhead Installation - Euclid Oval 4000 px 2250 px 2 MB Print - Low res only |
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4. Areal view of main overhead Installation - Euclid Oval 4000 px 2250 px 2 MB Print - Low res only |
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5. Detail view of main overhead Installation - Euclid Oval 1816 px 3226 px 1 MB Print - Low res only |
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6. Dressed entry planters - Euclid Ave entrance 8192 px 5464 px 5 MB A3 print |
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7. Dressed entry planters - Washington Ave entrance 8192 px 5464 px 7 MB A3 print |
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8. Dressed entry planters - Washington Ave entrance 8076 px 5387 px 7 MB A3 print |
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9. Dressed entry planters - Alton Ave entrance 8192 px 5464 px 6 MB A3 print |
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10. Detail view of main overhead Installation - Euclid Oval 5464 px 8192 px 6 MB A3 print |
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11. Detail view of main overhead Installation - Euclid Oval 5464 px 8192 px 6 MB A3 print |
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12. Main overhead Pride247 Installation - East view - Euclid Oval 5464 px 5835 px 8 MB A3 print |
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13. Main overhead Pride247 Installation- North view - Euclid Oval 8192 px 5464 px 9 MB A3 print |
1 Video
These videos are available for media use.
AMLgMATD PRIDE247 on Lincoln Road, Miami Beach
https://www.youtube.com/watch?v=QULyxQIYqBkDescription
“PRIDE247 uses the simplicity of lines to reflect connectivity,” said Laz Ojalde and Natalie Zlamalova, the creatives behind AMLgMATD. “The original rainbow flag with its original 8, then 6 colors, was designed by Gilbert Baker in 1978 for the San Francisco Gay Freedom Day Parade under Harvey Milk’s administration, to symbolize love, happiness, peace, understanding, inclusion, and hope, all under the umbrella of a rainbow in the sky. The “PRIDE247” installation deconstructs and reconstructs the pride flag allowing the individual webbing straps to intertwine in the same way we as humans make up our multifaceted society.”
The pair channels their colorful creativity into reconstructing the LGBTQ pride flag by using individual polypropylene webbing straps that weave through the palm trees hovering Lincoln Road’s Euclid Oval. Strategically located in the heart of the pedestrian-only promenade, the artwork will become the focal point of the picture-perfect gathering space as a subtle reminder that we are individuals who together weave the fabric of our society. Additionally, the artists will elevate the district’s entry points on Washington Ave. and Alton Road, as well as the Euclid Oval, by incorporating colorful textile sleeves to all the planters reflecting the pride progressive flag. AMLgMATD’s approach involves redefining environments using repetition with familiar and unfamiliar materials in site-specific settings while integrating historical, geographical and cultural research into their artistic visual language.
Lincoln Road, has announced a new public art installation to celebrate Miami Beach Pride, which brings together members of the lesbian, gay, bisexual and transgender community, their friends, allies and supporters in celebration of the unique spirit and culture of the LGBTQ+ community. The three-month installation, titled “PRIDE247,” on view through International Pride Month from April 4 through June 30, will highlight the artistic vision of AMLgMATD, a Miami-based collaboration between Laz Ojalde and Natalie Zlamalova. The works of art and design by the dynamic duo reflect their passion for unique and often overlooked materials.
Details
| Completion date | 2024 |
| Building levels | 2 |
Project team
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AMLgMATD | Designers/Artists |